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The Story

Driven by our desire to provide the best range of fitness-focused, nutritionally-balanced food for everyday living, The Fitness Grocer aims to be the convenience store, the ‘mama’ shop and the weekly grocery destination to the active and busy individual in Singapore.

We source for products from around the globe, focusing on quality, nutrition and taste. Our mission is to make sure that active and busy people have a convenient, healthy and nutritional source of ready-to-eat food and snacks. 

We aim to keep working harder to lower the cost for you because healthy snacks should not cost you a bomb!

Why We Started The Fitness Grocer

As student-athletes, we had to juggle between books, training and food. Now, as busy executives maintaining an active lifestyle, we juggle between work, gym and food. The constant factor has been food as we try to eat clean, eat smart and eat more in order to fuel and drive our training and performance. As time goes by, protein shakes grew stale, preparing 12 eggs was tedious, nuts were too dry and trying to find a healthy munch at a cafe proved harder than going to the gym. We knew what was missing- healthy and convenient food and snacks that are especially created for active people like us.

As the classic adage goes, ‘you can undo a bad workout but you cannot undo a bad diet’.

The Fitness Grocer is an online retailer based in Singapore.

We carry brands such as P28 Foods High Protein Spreads, Quest Nutrition, Unviersal Nutrition Doctor's Carb Rite, Rude Health, Boundless Nutrition Oatmega, Boundless Nutrition Perfect Fit Protein Cookie, Lenny and Larry's Complete Cookie and FIT Protein Brownie, Nuts n More, In Balance INBar, Atkins Nutrition.